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June 10, 2016

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How To Survive The Future Kids!

October 3, 2016

I recently found this article from Dustin Timbrook and it says the same thing I've been saying for years - art schools produce rounded, confident adults who will be the creators of our future aesthetic.  Everyone I speak to about education and the future of the job market/high street seems to find this a surprising viewpoint but we really need to get the message across to people; creativity must be nurtured and funded in our education system because pretty soon their won't be any need for a large percentage of the things we currently teach our children.




Here's the complete article;


Want your children to survive the future? Send them to art school!

Dustin Timbrook


Can you imagine a world in which most jobs are obsolete?


If not, you are in for a rude awakening in the coming decades due to radical shifts in employment. This is particularly true for new parents propelling the next generation of workers into an adulthood that many economists and futurists predict to be the first ever “post-work” society. Though the idea of a jobless world may seem radical, the prediction is based on the natural trajectory of ‘creative destruction’  -  the classic economic principle by which established industries are decimated when they are made irrelevant by new technologies.


When was the last time you picked up the hot new single from your local sheet music store?


Many moons ago sheet music was the music industry, with the only available means of hearing pop songs being to have a musician read and perform them. This quickly eroded with the advent of the phonograph, leading to a record industry that dominated the last century and is now itself eroding due to the explosive growth of independent online publishing. It’s hard to justify using a massive workforce of recording engineers, media manufacturers, distributors, and talent scouts to accomplish a task that a musician can now do by herself in an afternoon with just a laptop. The same goes for the millions of skilled labour and manufacturing jobs that will soon be overtaken by 3D-printing technology, the thousands of retailers whose staff and storefronts will be supplanted by online shopping and automated delivery systems, or the dwindling hospitality and transportation industries currently being pecked away by app-based sharing services like AirBnB and Uber.


Never heard of 3D printing, ride-sharing, or “post-work” theory? That’s okay; you can just Google them. In fact, thanks to Google we may now add the very concept of knowledge itself to our growing list of no-longer-scarce resources. When anyone can access the world’s greatest library from their cellphone, even the long-revered skill of knowing things loses its marketability. If preparing your kids for a world in which hard-working, knowledgeable people are unemployable frightens you then I have some good news. There is a solution, and it doesn’t involve tired, useless attempts at suppressing technology. Like most good solutions it requires a trait that is distinctly human. I’m speaking about Creativity.


Send your kids to art school. Heavily invest time and resources into their creative literacy. Do these things and they will stand a chance at finding work and/or fulfillment in a future where other human abilities become irrelevant. Any adult reading this at the time of publication came of age in an era when parents urged children to learn a subject that would funnel straight into a specific career field. Even those parents who encouraged their children’s creative dreams did so with an addendum that we should also consider getting a degree in a practical field that “you can always fall back on" if sculpture / theater / poetry doesn’t work out. No doubt this protective instinct was a smart one considering the reality of our youth. An arts education might promise a life of self-discovery but there has always been reasonably assured financial stability in the high-demand arenas of science, education, skilled trades, government, etc. Surely that dynamic won’t last much longer as more and more physical and mental human tasks are commandeered by machines and software. I don’t say this to dismiss the importance of any field of study. A world without scientists or doctors or teachers would be just as broken as a world with no artists. Without programmers and engineers the very technologies that make life efficient would quickly disappear. But with the abundance of information and tools freely accessible online to a generation of youngsters equipped with computers from toddler-hood, it’s safe to assume that those who want to maintain current technology have few obstacles in learning how to do so  -  No degree required. The same goes for any pragmatic skill.


The arts, however, are a polar opposite to pragmatism. Cameras have long exceeded our ability to realistically and efficiently render images, but still our love of painting remains to this day. By now we know that the value of a great painting isn’t its accuracy at rendering a view but in the artist’s unique capacity to convey their 'viewpoint'. Even those uninterested in 'fine art' are driven to make purely aesthetic decisions on practical matters such as clothing, shelter, and transportation. Our willingness to pay extra for beautiful clothes, inviting homes, and sleek cars is motivated not by functionality but by emotion. It’s inherently human to want the objects in our lives to communicate feelings and ideas to us and those about us. The constant searching for and assignment of meaning dwells in everyone, but the artist is the person who exercises this muscle regularly enough to control it. The person with creative literacy  -  a basic understanding of the mental, emotional, and sociological tools used for creative thought and communication -  is able to find purpose and apply meaning to their world rather than having meaning handed down to them. The painting student completes his graduation exhibit with a head full of many more lessons than just how to paint. He’s now equipped with an ability to see problems, connections, and solutions where others see only a blank surface. I assure you this ability is not limited to the canvas.


I’m not saying anything new here. The qualities of a liberal arts education have been expounded by its proprietors for ages, but with major industries quickly running out of the need for worker bees it’s becoming clearer by the day that our professors were right. In fact it’s somewhat amazing that this idea was ever in question. Humanity’s highest-paid workers have always been those who, as a result of their innovations, created opportunity for others. There’s a reason Steve Jobs became a billionaire, and it’s NOT because he could program computers. Of course history is also filled with countless stories of equally creative figures lost in the systemic grind of working for the Steve Jobs’ of the world. We’ve all known brilliant people, seemingly not made for our time, whose potential was crushed by dead end jobs after their work was rejected by the film / music / publishing / anything industries. The excuse of being ahead of one’s time can no longer apply though. We live in an age where a person speaking into a webcam can collectively raise hundreds of thousands of dollars just by telling people about a good idea. The gatekeepers are gone and they are not coming back. Our only remaining obstacle can be lack of good ideas.


It’s time for a revolution in education that reflects this new reality and gives students the necessary tools to survive it. Technological advancements will always outpace the offerings of the traditional classroom, making it entirely purposeless to force memorization of knowledge that may become irrelevant before children even graduate. Instead we should hone the skill that best ensures adaptability and resourcefulness during times of constant change. It’s time for the creative classroom. Let children pursue their own interests and they will find their way to all areas of study as part of the exploratory process. The childhood compulsion to explore is a bud quickly snipped by adults conditioned to fear the unknown. The tradition of discouraging unusual questions and behavior in children is so pervasive that we have come to view those who survive with their creativity intact as having a “gift”. What is more absurd is our amazement at the correlation of great artists and mental illness, as if the battle for self-expression which artists so tenaciously endure has no causal link to their psychological well-being.


The change that will secure your children’s safe passage through the future comes when we strip creativity of its mysterious, unearthly status. Artists are not magical geniuses. We are simply people who were privileged enough, or stubborn enough, to hold onto something that every living person has at birth. Assume that your children have limitless creative potential and begin to nurture it. Assume that your children’s ingenuity is the one true safety net available in times of rapid change. Send your kids to art school and they will have exactly what they need to become anything they might want, or need, to be.


I speak from experience!


Originally published at rocketcitymom on February 10, 2015.

Dustin Timbrook is a Media Director of America’s largest independent arts facility, Lowe Mill ARTS & Entertainment.  He is also Creative Director for marketing company Red Brick Strategies, co-founder of Happenin' Records, founder of the Huntsville Artist Engineer Network and co-founder of STE(A)M Fest, an annual event that promotes creativity in the STEM subjects to students. He has a Masters Degree in Education from the University of Montevallo but had to fall back on his painting degree when public education didn’t work out.



EDIT:  Here's another example from a visionary figure who has been saying the same thing for years.  Syd Mead is an American 'Visual Futurist', which is to say that he is employed by the great and the good from major Hollywood movie studios like Disney to Japanese corporations and global software companies to design the 'look' of the things that we will one day use, buy, work with and live in.  Syd was interviewed by an online magazine about his design work on the ground-breaking science fiction movie Blade Runner in 1982.  He spoke about the collaborative process which results in visual paradigms which we all recognise today, which have become part of the modern vernacular of design in the modern world and he had something very interesting to say about creativity;



So if it's easier to teach creative people to use a computer than it is to teach a computer person to be creative.  And since computers are ubiquitous in human society now anyway, shouldn't we be concentrating on the one attribute which can't be outsourced to a machine?





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